An SEO contest such as NgaduTrafik 2007 is a prized activity that challenges Search Engine Optimization professionals and amateurs to rank themselves among the major search engines such as Google, Yahoo, and MSN using certain keyword(s).

The organizing body in any SEO competition has the option to hold the activity without promotion of a product or service in mind; in the same way, they may actually organize a contest in order to market something on the Internet.

Ngadutrafik 2007 SEO contests have become an outlet for participants to showcase their search engine optimization skills, as well as contribute something to SEO industry by finding new tricks and techniques that will further propel their lead among other competitors. Nevertheless, while these participants actually achieve prizes, fame, and glory, the organizers themselves also benefit. They can actually find potential partners or employees among the bunch of competitors, or they can promote their products and services at the fastest time possible.